Jim Macnamara

The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. Meer

This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. Meer

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. Meer

Meer