Misha de Sterke
- Auteur
Misha de Sterke is an entrepreneur, heading a boutique growth strategy firm called 10x Growth, a former executive of a consultancy firm and boardroom advisor for large CPG companies on Growth Strategy and Leadership.
He has helped numerous Fortune 500 companies (Shell, Nestle, Unilever, Danone, Philips) with solving tough growth challenges and launching known innovations in the market.
He has written the book 'The 10x Growth Machine - how companies can innovate, scale and win' and talks about what 'hardware' requirements are needed to implement as a company to innovate more systematically, and being less dependent on individual heroes.
He has helped numerous Fortune 500 companies (Shell, Nestle, Unilever, Danone, Philips) with solving tough growth challenges and launching known innovations in the market.
He has written the book 'The 10x Growth Machine - how companies can innovate, scale and win' and talks about what 'hardware' requirements are needed to implement as a company to innovate more systematically, and being less dependent on individual heroes.
Misha de Sterke is an entrepreneur, heading a boutique growth strategy firm called 10x Growth, a former executive of a consultancy firm and boardroom advisor for large CPG companies on Growth Strategy and Leadership.
He has helped numerous Fortune 500 companies (Shell, Nestle, Unilever, Danone, Philips) with solving tough growth challenges and launching known innovations in the market.
He has written the book 'The 10x Growth Machine - how companies can innovate, scale and win' and talks about what 'hardware' requirements are needed to implement as a company to innovate more systematically, and being less dependent on individual heroes.
After 10 +years of working with these large companies and leading a global consulting firm himself, he realized that leadership, directly related to the proces of taking more responsibility for your own thoughts, emotions and behavior as a leader, is the key enabler within companies to excel and find meaning in work and life. So he published in 2025 the book "The Death of Average- how leaders drive 10xGrowth".
He has helped numerous Fortune 500 companies (Shell, Nestle, Unilever, Danone, Philips) with solving tough growth challenges and launching known innovations in the market.
He has written the book 'The 10x Growth Machine - how companies can innovate, scale and win' and talks about what 'hardware' requirements are needed to implement as a company to innovate more systematically, and being less dependent on individual heroes.
After 10 +years of working with these large companies and leading a global consulting firm himself, he realized that leadership, directly related to the proces of taking more responsibility for your own thoughts, emotions and behavior as a leader, is the key enabler within companies to excel and find meaning in work and life. So he published in 2025 the book "The Death of Average- how leaders drive 10xGrowth".
Boeken van Misha de Sterke
Misha de Sterke
Oh nee, een goed idee
Dit boek onthult de valkuilen, angsten maar ook de manieren om succesvol te zijn wanneer je op een positieve manier je ideeën voor elkaar wilt krijgen.
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Misha de Sterke
The Death of Average
Misha, drawing on years of work with global corporations and growth ventures, dismantles the comforting myths of modern leadership and replaces them with a framework for real performance, real accountability, and real growth.
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Misha de Sterke
The 10x Growth Machine
Innovate or die! How do you achieve long-term growth in a highly competitive business environment? Many established companies are facing a similar challenge.
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Interviews en artikelen (4)
preview
The Death of Average - How Leaders Drive 10xGrowth
| 11 februari 2026
Veel organisaties ogen stabiel en professioneel, maar leveren ongemerkt hun ambitie in. In The Death of Average laat Misha de Sterke zien waarom middelmatigheid de grootste, maar vaak onzichtbare bedreiging is voor groei. In deze preview onderzoekt hij de leiderschapsmythes die vernieuwing afremmen en waarom echte vooruitgang altijd ongemak vraagt.
Videos (2)
- 15-08-2016 Misha de Sterke over Oh nee een goed idee
- 23-12-2019 The Growth Machine