Chris Bradley
- Auteur
Chris Bradley is a McKinsey senior partner and director of MGI. Along with Sven, he was a coauthor of the best-selling book Strategy Beyond the Hockey Stick. He is based in Sydney.
Chris Bradley is a McKinsey senior partner and director of MGI. Along with Sven, he was a coauthor of the best-selling book Strategy Beyond the Hockey Stick. He is based in Sydney.
Boeken van Chris Bradley
Chris Bradley
Nick Leung
Marc Canal
Sven Smit
A Century of Plenty
This book, a major research effort from the McKinsey Global Institute, explores the advances of the past century and what drove them-what we call the progress machine.
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Chris Bradley
Martin Hirt
Sven Smit
Strategy Beyond the Hockey Stick
Beat the odds with a bold strategyWe've all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year's budget.
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Interviews en artikelen (1)
interview
Sven Smit: ‘Investeer disproportioneel in bedrijfsonderdelen met de hoogste kans van slagen’
Jeroen Ansink | 10 december 2018
CEO’s geven te veel geld uit aan overoptimistische groeistrategieën die gedoemd zijn om te falen, stelt Sven Smit, auteur van Strategy Beyond the Hockey Stick. In het boek biedt de McKinsey-adviseur een methode om het kaf van het koren te scheiden. ‘De sociale kant van strategie is een ondergeschoven kindje.’