Foreword; C.Tongue Introduction; P.Iosifidis PART I PSB 3.0: Re-inventing European PSB; K.Jakubowicz Pluralism and Funding of Public Service Broadcasting across Europe; P.Iosifidis EU Broadcasting Governance and PSB: Between a Rock and a Hard Place; M.Michalis The European Union's Competition Directorate: State Aids and Public Service Broadcasting; M.Wheeler PSB and the European Public Sphere; B.Thomas Civic Engagement and Elite Decision-Making in Europe: Reconfiguring Public Service News; F.Corcoran For Culture and Democracy: Political Claims for Cosmopolitan Public Service Media; K.Sarikakis Public Broadcasters and Transnational Broadcasting: Coming to Terms with the New Media Order; J.K.Chalaby Public Service Media and Children: Serving the Digital Citizens of the Future; A.D'Arma& J.Steemers Heritage Brand Management in Public Service Broadcasting; G.F.Lowe& T.Palokangas PART II The BBC and UK Public Service Broadcasting; J.Tunstall France: Presidential Assault on the Public Service; R.Kuhn Public Service Broadcasting in Germany: Stumbling Blocks on The Digital Highway; R.Woldt Public Service Communication in Italy: Challenges and Opportunities; C.Padovani Spanish Public Service Media on the Verge of a New Era; B.León Squeezed and Uneasy: PSM in Small States: Limited Media Governance Options in Switzerland and Austria; J.Trapel The 'State' of 'Public' Broadcasting in Greece; S.Papathanassopoulos Public Service Broadcasting in Poland: Between Politics and Market; P.Stepka From 'State Broadcasting' to 'Public Service Media' In Hungary; M.Lengyel Future Directions for US Public Service Media; W.Baer Identity Housekeeping in Canadian Public Service Media; P.Savage Public Service Media in Australia: Governing Diversity; G.Hawkins New Zealand on Air, Public Service Television and TV Drama; T.Dunleavy Bibliography Notes Index