Acknowledgements Introduction Female Individualization and Popular Media Culture in Asia; Y.Kim PART I: INDIVIDUALIZATION IN TRANSNATIONAL FLOWS Female Individualization?: Transnational Mobility and Media Consumption of Asian Women; Y.Kim Lifestyling Women: Emergent Femininities on Singapore and Taiwan Television; F.Martin & T.Lewis Young Women and Everyday Media Engagement in Muslim Southeast Asia; P.Nilan 'Just a Slogan': Individualism, Post-feminism and Female Subjectivity in Consumerist China; S.Thornham & F.Pengpeng PART II: COMPETING REGIME OF SIGNIFIERS – REPRESENTATION AND PRODUCTION Women and Sexual Desire on the Japanese Popular Media; A.Hambleton Move Freely: Single Women and Mobility on Taiwanese TV Advertising; P.Shaw & C.Lin Producing Individualized Voicings for a Global Labor Force: Digitizing Agency through Social Media; R.Gajjala Transforming Documentary: Indonesian Women and Sexuality in the Film Pertaruhan [At Stake] (2008); F.Tobing Rony PART III: NEW CONSUMPTION PRACTICES OF FEMALE INDIVIDUALIZATION Fandom, Consumption and Collectivity in the Philippine New Cinema: Nora and the Noranians; B.Cua Lim 'To Do Whatever She Wants': Practicing the Miss India Pageant and Bollywood; S.Dewey Post-socialist Articulation of Gender Positions: Contested Public Sphere of Reality Dating Shows; J.Wu Female Individualization and Illiberal Pragmatism: Blogging and New Life Politics in Singapore; A.Yue Index