R. Busby
Palgrave Macmillan UK
e druk, 2009
9780230522275
Marketing the Populist Politician
The Demotic Democrat
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
2009
ISBN13: 9780230522275
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
Specificaties
ISBN13:9780230522275
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Naslagwerken, Mens en maatschappij
Inhoudsopgave
Introduction Leadership and Ordinariness Cloth Coats and Camelot Thatcher and Major: Marketing a Conservative Identity Confronting an Elite Identity New Labour and Tony Blair Bush, NASCAR Dads and Wal-Mart Moms Cameron and Brown Conclusion