Stephen Brown,
Darach Turley
Taylor & Francis
1e druk, 1997
9780415156844
Consumer Research
Postcards From the Edge
Specificaties
Gebonden, 428 blz.
|
Engels
Taylor & Francis |
1e druk, 1997
ISBN13: 9780415156844
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Specificaties
ISBN13:9780415156844
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:428
Uitgever:Taylor & Francis
Druk:1
Hoofdrubriek:Marketing, Reclame en verkoop, Algemeen management
