Professional Blogging for Dummies

Turn a blog into real income! Here's how you build a blog-based business

If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.

- It's all in the approach - tackle things the way professionals do, by setting realistic goals and building a business plan
- Know who everybody is - understand your competition, define your audience, and find your own niche
- Get some people - do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies
- Mind your money - learn how to monetize your blog, set up a budget, and get paid
- Build a blog that brings 'em in - choose a name and a Web host, and then see how to design a killer blog
- Get the word out - promote like crazy using search engines, social networking, traditional marketing, and PR
- Crunch the numbers - explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner

Open the book and find:
- What professional bloggers know
- How to turn a hobby blog into a business
- Different ways to monetize your blog
- Why promotion is the key to blogging success
- The pros and cons of selling in your online store or someone else's
- Design tips to make your blog unique
- Interviews with successful blog-preneurs
- Ten common mistakes and how to avoid them