Derek Johnson
New York University Press
e druk, 2013
9780814743485
Media Franchising
Creative License and Collaboration in the Culture Industries
Specificaties
Paperback, 300 blz.
|
EN
New York University Press |
2013
ISBN13: 9780814743485
Rubricering
Onderdeel van serie
Postmillennial Pop
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
Specificaties
ISBN13:9780814743485
Taal:EN
Bindwijze:Paperback
Aantal pagina's:300
Uitgever:New York University Press
Serie:Postmillennial Pop