The Choice Factory

25 behavioural biases that influence what we buy

Specificaties
Paperback, 220 blz. | EN
Harriman House Publishing | 2018
ISBN13: 9780857196095
Rubricering
Harriman House Publishing e druk, 2018 9780857196095
€ 21,82
Levertijd ongeveer 8 werkdagen
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Samenvatting

Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

Specificaties

ISBN13:9780857196095
Taal:EN
Bindwijze:Paperback
Aantal pagina's:220
€ 21,82
Levertijd ongeveer 8 werkdagen
Gratis verzonden

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        The Choice Factory