John Doorley,
Helio Fred Garcia
Taylor & Francis Ltd
e druk, 2025
9781032577999
Reputation Management
The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Specificaties
Gebonden, 410 blz.
|
EN
Taylor & Francis Ltd |
2025
ISBN13: 9781032577999
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Specificaties
ISBN13:9781032577999
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:410
Uitgever:Taylor & Francis Ltd