Healthcare Relationship Marketing

Strategy, Design and Measurement

Specificaties
Paperback, 260 blz. | EN
Taylor & Francis Ltd | 2024
ISBN13: 9781032838397
Rubricering
Taylor & Francis Ltd e druk, 2024 9781032838397
€ 62,07
Levertijd ongeveer 16 werkdagen
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Samenvatting

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

Specificaties

ISBN13:9781032838397
Taal:EN
Bindwijze:Paperback
Aantal pagina's:260
Uitgever:Taylor & Francis Ltd
€ 62,07
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Healthcare Relationship Marketing