Alex Singleton
John Wiley & Sons
1e druk, 2013
9781118756232
The PR Masterclass
How to develop a public relations strategy that works!
Specificaties
Gebonden, 109 blz.
|
Engels
John Wiley & Sons |
1e druk, 2013
ISBN13: 9781118756232
Rubricering
Verwachte levertijd ongeveer 8 werkdagen
Gratis verzonden
Samenvatting
Deze nuttige handleiding is gericht op PR-professionals, kleine ondernemers en entrepreneurs en helpt u bij uw eerste PR-strategie.
Trefwoorden
Specificaties
ISBN13:9781118756232
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:109
Uitgever:John Wiley & Sons
Druk:1
Verschijningsdatum:30-12-2013
Hoofdrubriek:Marketing
Inhoudsopgave
Foreword
Preface
1 Why Public Relations Campaigns Fail - and How to Make Them Succeed
2 How to Develop a Story Idea that Is Newsworthy
3 How to Build and Maintain an Effective List of Journalists
4 How to Write an Attention-Grabbing Press Release
5 Dealing with Incoming Media Enquiries
6 How to Successfully Pitch a Letter
7 Persuade the Public with Compelling Comment Articles
8 The Secrets of Effective Television and Radio Appearances
9 How to Choose an Agency or Consultant
10 Future Learning
About the Author
Acknowledgements
Index
Preface
1 Why Public Relations Campaigns Fail - and How to Make Them Succeed
2 How to Develop a Story Idea that Is Newsworthy
3 How to Build and Maintain an Effective List of Journalists
4 How to Write an Attention-Grabbing Press Release
5 Dealing with Incoming Media Enquiries
6 How to Successfully Pitch a Letter
7 Persuade the Public with Compelling Comment Articles
8 The Secrets of Effective Television and Radio Appearances
9 How to Choose an Agency or Consultant
10 Future Learning
About the Author
Acknowledgements
Index
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