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Introducing Business English

Specificaties
Gebonden, 182 blz. | Engels
Taylor & Francis | 1e druk, 2015
ISBN13: 9781138016279
Rubricering
Taylor & Francis 1e druk, 2015 9781138016279
€ 182,95
Levertijd ongeveer 11 werkdagen
Gratis verzonden

Samenvatting

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources.

Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Specificaties

ISBN13:9781138016279
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:182
Druk:1
€ 182,95
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Introducing Business English