Guilherme (University of Newcastle, Australia) Pires,
Guilherme Pires,
John Stanton
Taylor & Francis
1e druk, 2016
9781138832206
Ethnic Marketing
Culturally sensitive theory and practice
Specificaties
Paperback, 382 blz.
|
Engels
Taylor & Francis |
1e druk, 2016
ISBN13: 9781138832206
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
Specificaties
ISBN13:9781138832206
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:382
Uitgever:Taylor & Francis
Druk:1