Joann Keyton
McGraw-Hill Education
7e druk, 2026
9781266406591
Communication Research: Asking Questions, Finding Answers: 2026 Release ISE
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
7e druk, 2026
ISBN13: 9781266406591
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.
Specificaties
Inhoudsopgave
SECTION 1: RESEARCH BASICS<p></p><p>1 Introduction to Communication Research</p><p>2 The Research Process: Getting Started</p><p>3 Research Ethics</p><p>SECTION 2: QUANTITATIVE COMMUNICATION RESEARCH</p><p>4 Introduction to Quantitative Research</p><p>5 Measurement</p><p>6 Populations, Samples, and Sample Size</p><p>7 Quantitative Research Designs</p><p>8 Surveys and Questionnaires</p><p>9 Descriptive Statistics, Significance Levels, and Hypothesis Testing</p><p>10 Testing for Differences</p><p>11 Testing for Relationships</p><p>12 Quantitative Analysis of Text</p><p>13 Reading and Writing the Quantitative Research Report</p><p>SECTION 3: QUALITATIVE COMMUNICATION RESEARCH</p><p>14 Introduction to Qualitative Research</p><p>15 Designing Qualitative Research</p><p>16 Qualitative Methods of Data Collection</p><p>17 Analyzing Qualitative Data</p><p>18 Reading and Writing the Qualitative Research Report</p>