Building Stakeholder Relations and Corporate Social Responsibility

Introduction PART I: CORPORATE SOCIAL RESPONSIBILITY – A RESPONSE TO GROWING CORPORATE POWER Globalization and Evolving Form of Enterprises Corporate Power Structured Relations as a Response towards Corporate Power Leadership, Transparency and Management by Objectives and Participation Weakening State and Withdrawal of Public Sector PART II: CREATING MEANINGS – A SENSE-MAKING PERSPECTIVE OF CORPORATE SOCIAL RESPONSIBILITY Sense-making and Organizational Identity Organization and its Message PART III: ENTERPRISES AND RELATIONS WITH STAKEHOLDERS The Framework Socially Sensitive Organizations Understanding Local Communities The Four Pictures Stakeholder Relations Insights