Mathematical Models of Distribution Channels

Name: Mathematical Models of Distribution Channels
Author: Charles A. Ingene

Specificaties

Gebonden, 568 blz. | Engels

Springer US | 2004e druk, 2004

ISBN13: 9781402071638

Rubricering

Springer US 2004e druk, 2004 9781402071638

Onderdeel van serie International Series in Quantitative Marketing

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Samenvatting

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Specificaties

ISBN13:9781402071638

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:568

Uitgever:Springer US

Druk:2004

Hoofdrubriek:Economie, Algemeen management, Organisatiekunde

Serie:International Series in Quantitative Marketing

Inhoudsopgave

A Commentary on Distribution-Channels Modeling.- The Bilateral-Monopoly Model and Channel Myths.- Multiple (Exclusive) Retailers.- Multiple (Exclusive) States-of-Nature.- Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule.- The Manufacturer-Optimal Two-Part Tariff.- The Channel-Coordinating Menu.- Coordination versus Maximization: Theoretical Analyses.- Coordination versus Maximization: Graphical Analyses.- The Competing-Retailers Model with Channel Breadth.- Modeling a Change in Competitive Substitutability.- Towards a Unifying Theory of Distribution Channels.