William (University of Missouri-Columbia, USA) Benoit,
Pamela (University of Missouri-Columbia, USA) Benoit
John Wiley and Sons Ltd
e druk, 2007
9781405158213
Persuasive Messages
The Process of Influence
Specificaties
Paperback, 288 blz.
|
EN
John Wiley and Sons Ltd |
2007
ISBN13: 9781405158213
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Specificaties
ISBN13:9781405158213
Taal:EN
Bindwijze:Paperback
Aantal pagina's:288
Uitgever:John Wiley and Sons Ltd