Applied Qualitative Research Design

*Systematic approach to qualitative design: maximizes confidence in study results through the use of quality standards.
*Roller is expert at explaining qualitative techniques in clear language for students or clients; Lavrakas is an internationally known survey guru.
*Unique topics include how to evaluate the appropriate number of interviews, focus groups or observations; online ethnography; and pros and cons of online discussion groups.
*Many student-friendly features, including summary tables, research examples, and discussion topics.
*Includes guidelines for writing, reviewing, and evaluating qualitative research proposals, dissertations, and grants.