Dr Isaac K (University of Bournemouth, UK) Ngugi,
Helen (University of Bournemouth, UK) O'Sullivan,
Dr Hanaa (Senior Lecturer, University of Bournemouth, UK) Osman
CABI Publishing
e druk, 2020
9781786392879
Consumer Behaviour in Food and Healthy Lifestyles
A Global Perspective
Specificaties
Gebonden, 224 blz.
|
EN
CABI Publishing |
2020
ISBN13: 9781786392879
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.