Trevor A. Smith,
Kenroy C. Wedderburn
Bloomsbury Publishing Plc
e druk, 2021
9781793645739
Compulsive Buying
Consumer Traits, Self-Regulation, and Marketing Ethics
Specificaties
Gebonden, 166 blz.
|
EN
Bloomsbury Publishing Plc |
2021
ISBN13: 9781793645739
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
Specificaties
ISBN13:9781793645739
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:166
Uitgever:Bloomsbury Publishing Plc