<p>List of figures and tables</p> <p>Acknowledgements</p> <p>Preface</p> <p>About the editor</p> <p>About the contributors</p> <p>Chapter 1: Social media growth and global change</p> <p>Abstract:</p> <p>Introduction</p> <p>Some history</p> <p>Social media and social activism</p> <p>Social media at work</p> <p>Social analytics</p> <p>Legal implications of increasing social media usage</p> <p>Conclusion</p> <p>Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action</p> <p>Abstract:</p> <p>Flash mobs</p> <p>The history of incitement cases in the United States</p> <p>How lower courts have dealt with Brandenburg</p> <p>Criminal law: crimes and speech</p> <p>Difficulties for Brandenburg posed by new media</p> <p>Other possible First Amendment protections</p> <p>Conclusion</p> <p>Chapter 3: World justice – the rule of law around the world</p> <p>Abstract:</p> <p>Legal implications of social media</p> <p>The rule of law</p> <p>Rankings of the rule of law by regions</p> <p>Rule of Law Index and social media</p> <p>Social media – chance or challenge?</p> <p>Conclusion</p> <p>Chapter 4: Default metaphysics – social networks and the self</p> <p>Abstract:</p> <p>Normalised differences</p> <p>Submitting subjects</p> <p>Being traded</p> <p>Archiving the self</p> <p>Attention as apparatus</p> <p>Chapter 5: A service-oriented approach to public sector social media strategy</p> <p>Abstract:</p> <p>Introduction</p> <p>What social media platforms or tools should our organisation be using?</p> <p>What do we need to commit to, in terms of risk and resources?</p> <p>Resources – knowing what it costs to get what you want</p> <p>Research and monitoring</p> <p>Posting and curating</p> <p>Community management</p> <p>Crowd-sourcing, contests, apps and other campaigns</p> <p>Risk – understanding the tradeoffs of social media</p> <p>How do we measure success?</p> <p>Conclusion</p> <p>Chapter 6: Social media in the humanitarian space</p> <p>Abstract:</p> <p>Introduction</p> <p>Networking offline and online</p> <p>Introduction to technology: the Hindenburg example</p> <p>Using social media for social good: Born HIV Free campaign</p> <p>Uses of social media in the humanitarian space: from conversation to action</p> <p>Lessons learned: where are we going?</p> <p>Chapter 7: Social media: the new tool in business education</p> <p>Abstract:</p> <p>Introduction</p> <p>Social capital and social media</p> <p>Social networks within business</p> <p>Social media in the curriculum</p> <p>Social media in business education</p> <p>Social media and pedagogical issues</p> <p>Conclusion</p> <p>Chapter 8: Social media: does it generate the continuum of transparency in organisations?</p> <p>Abstract:</p> <p>Transparency: shifting lines in the sand</p> <p>The positive and negative continuum of transparency</p> <p>Transparency as control through social media</p> <p>The role of civility and etiquette</p> <p>Transparency tensions in the organisational social network: The next step</p> <p>Chapter 9: Social media: blessing or curse? – a business perspective</p> <p>Abstract:</p> <p>Introduction</p> <p>Social media as a marketing tool</p> <p>Can social media generate new business?</p> <p>Chapter 10: Improving the customer experience: how social media can make a difference</p> <p>Abstract:</p> <p>Introduction</p> <p>Define what you want to do and why</p> <p>Define, assess and create</p> <p>Link key drivers to corporate strategy</p> <p>Manage the process</p> <p>Conclusion</p> <p>Chapter 11: The uses and accuracy of social analytics data and platforms</p> <p>Abstract:</p> <p>Introduction</p> <p>Social media data and various practices</p> <p>Analytics measurement chasms</p> <p>What works for social media and return on investment?</p> <p>What works in social media for corporate stakeholders and social media return on investment?</p> <p>Conclusion</p> <p>Chapter 12: Altruism – a valuable dimension of the digital age</p> <p>Abstract:</p> <p>Introduction</p> <p>Traditional networking behaviour</p> <p>Collaboration and cooperation</p> <p>Social media in the emerging digital economy</p> <p>Building trust</p> <p>Trust and collaboration</p> <p>Exchanging value</p> <p>Our copyright laws are a mess</p> <p>What must change</p> <p>I see the solution as an online automated system that:</p> <p>Conclusion</p> <p>Index</p>