Yogesh K. Dwivedi,
Matti Mäntymäki,
M.N. Ravishankar,
Marijn Janssen,
Marc Clement,
Emma L. Slade,
Nripendra P. Rana,
Salah Al-Sharhan,
Antonis C. Simintiras
e.a.
Springer International Publishing
e druk, 2016
9783319452333
Social Media: The Good, the Bad, and the Ugly
15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Specificaties
Paperback, blz.
|
Engels
Springer International Publishing |
2016
ISBN13: 9783319452333
Rubricering
Onderdeel van serie
Lecture Notes in Computer Science
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Specificaties
ISBN13:9783319452333
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Inhoudsopgave
<p>Social Media Strategy and Digital Business.- Digital Marketing and Customer Relationship Management.- Adoption and Diffusion.- Information Sharing on Social Media.- Impression, Trust, and Risk Management.- Data Acquisition, Management and Analytics.- e-Government and Civic Engagement.- e-Society and Online Communities.</p>