Armin Tank
Peter Lang AG
e druk, 2013
9783631641491
Innovation Behavior of Older Consumers
An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership
Specificaties
Gebonden, 337 blz.
|
EN
Peter Lang AG |
2013
ISBN13: 9783631641491
Rubricering
Onderdeel van serie
Marktorientierte Unternehmensfuehrung
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus, the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.
Specificaties
ISBN13:9783631641491
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:337
Uitgever:Peter Lang AG