Philipp Wiegandt
Gabler Verlag
2010e druk, 2009
9783834921239
Value Creation of Firm-Established Brand Communities
Specificaties
Paperback, 211 blz.
|
Engels
Gabler Verlag |
2010e druk, 2009
ISBN13: 9783834921239
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both – the company and their customers.
Specificaties
ISBN13:9783834921239
Taal:Engels
Bindwijze:paperback
Aantal pagina's:211
Uitgever:Gabler Verlag
Druk:2010
Hoofdrubriek:Reclame en verkoop, Marketing
Inhoudsopgave
The evolvement and classification of communities over time; The characteristics of brand communities; The implications of brand communities for consumers and companies; The brand loyalty effects of firm-established brand communities; Firm-established brand communities as an organisational form to open up innovation processes
Anderen die dit kochten, kochten ook
-
Klaas Kroezen€ 22,50 -
Phil Barden€ 25,88
-
Frank van Leer€ 22,50
-
Richard van Kray€ 22,99
-
Harro Willemsen€ 34,95
-
Daniëlle de Jonge€ 25,99
