Remote Service Technology Perception and its Impact on Customer-Provider Relationships

An Empirical Exploratory Study in a B-to-B-setting

Specificaties
Paperback, 419 blz. | Engels
Gabler Verlag | 2012e druk, 2011
ISBN13: 9783834931009
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Gabler Verlag 2012e druk, 2011 9783834931009
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Samenvatting

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

Specificaties

ISBN13:9783834931009
Taal:Engels
Bindwijze:paperback
Aantal pagina's:419
Uitgever:Gabler Verlag
Druk:2012

Inhoudsopgave

Interaction and Customer Relations in the technology-based Service Encounter; The qualitative Method Gabek/WinRelan; Customers’ holistic Remote Service Experience<br>
€ 60,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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        Remote Service Technology Perception and its Impact on Customer-Provider Relationships