The AI compass

Most executives know AI matters. Few know what to do about it.

The pilots multiply but never scale. The budgets grow but the ROI stays invisible. The board asks questions nobody can answer. And the gap between AI leaders and everyone else widens every quarter.

“The AI Compass” is the operating manual for this moment. Written by a C-suite executive turned strategic advisor who has guided leadership teams across Europe and the Middle East through the AI transition, it gives CEOs a complete framework — the Value Creation Matrix, a 90-day roadmap, and a scorecard methodology — to turn AI from an expensive experiment into a decisive advantage.

This book was written with the understanding that time is of the essence. After all, AI is not a vision of the future: it’s already here. Therefore, all information here is presented in concise, bite-sized paragraphs, formulated in clear language. This is not a technology book. It is a leadership book for the age of artificial intelligence.

“The AI revolution on the horizon but 93% of current users currently see no ROI. AI actual intelligence needs to be driven by CEOs as an inherent part of strategic positioning of the company — it is a leadership operating model and the CEO must own it. CEOs need to move from being interested to being immersed and from being excited to being equipped and Thierry’s book gives us the incentive and template to do this.”

– Ken Allen, Former Global CEO, DHL Express & DHL eCommerce Solutions, author of Radical Simplicity.

“Thierry’s book offers a clear and pragmatic view of how AI is reshaping competitive advantage. It cuts through the hype and provides executives and board directors with exactly what they need: actionable insights to guide strategic decisions. A must-read for any senior leader pro-actively preparing future business successful survival.”

– Marc Decorte, Chairman The C-Circle, Former President & CEO Shell Belux

“As an entrepreneur, you have no time for theory. What I found in The AI Compass is rare: a practical guide that respects the intelligence of the reader while cutting straight to what matters.”

– Bart Van Malderen, Founder & CEO, Drylock Technologies (Forbes 3000)