In 'Inspired', technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love-and that will work for your business.  Meer

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible.  Meer

In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model.  Meer

'Design Things That Make Sense' is the first and complete guide to designing technology-based products and services.  Meer

Hone Agile Product Owner Behaviors that Lead to Marketplace Winners Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don’t delight (or even satisfy) customers, and fail in the marketplace.  Meer

'De Lean Entrepreneur' laat ons verder kijken dan de Mythe van de Visionair, door vergaand begrip van klanten, snelle experimenten en inzichten uit de lean-startupmethode.  Meer

Alex Osterwalders nieuwste boek 'Waarde Propositie Ontwerp' is gebaseerd op dezelfde concepten als zijn wereldwijde besteller 'Business Model Generation'.  Meer

Marketing begint bij het begrijpen van behoeften en wensen, het bepalen welke doelmarkten de organisatie het beste kan bedienen en het ontwikkelen van overtuigende waardeproposities om consumenten aan te trekken en aan zich te binden.  Meer

Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.  Meer

'Procesbeheersing in de industrie' benoemt op bedrieglijk simpele maar indringende wijze organisatorische processen die vanuit de praktijk erg herkenbaar zijn.  Meer