Managing A Public Speaker Bureau

Introduction Chapter 1 - The Purpose of Your Organization’s Public Speaker Bureau Chapter 2 - Creating Your Own Promotional Material: Unique Identifier Aesthetically Attractive • Benefits Statement • List of Topics • Speaker Request Form • Procedures, Policies, and Conditions • Other Information Chapter 3 - Recruiting Speakers for Your Speaker Bureau: Speaker Characteristics Recruitment Is a Process Chapter 4 - Orienting and Training Your Speakers: Topical and Issue Areas Public Speaking Techniques • Logistics Training for Your Speaker • Formal Public Speaker Bureau Trainings Chapter 5 - Tools and Resources for Your Speakers: Resources Educational Tools • Equipment Chapter 6 - Publicizing Your Public Speaker Bureau: News Releases Homepage on the World Wide Web • Direct Mail • 'What Else?' Marketing • Speakers’ Marketing Chapter 7 - Coordinating Requests from Your Constituents: Processing Your Speaker Bureau Requests Interaction with the Group’s Contact/Coordinator Chapter 8 • Securing a Speaker for an Engagement: Confirming the Speaker Request Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement Chapter 9 - Evaluating Your Public Speaker Bureau Program: Overall Evaluation Other Speaker Evaluation Questions • Evaluating the Site and Site Coordinator • Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program • Designing an Evaluation Program for Your Speakers Bureau • Balancing Systematic and Informational Evaluations Chapter 10 - Summary and Final Tips for Success Index