Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Specificaties
Paperback, 220 blz. | EN
Bloomsbury Publishing Plc | 2007
ISBN13: 9780742555457
Rubricering
Bloomsbury Publishing Plc e druk, 2007 9780742555457
€ 57,20
Levertijd ongeveer 16 werkdagen
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Samenvatting

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Specificaties

ISBN13:9780742555457
Taal:EN
Bindwijze:Paperback
Aantal pagina's:220
Uitgever:Bloomsbury Publishing Plc
€ 57,20
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Why It Sells