Anna V.A. Resurreccion
Springer US
1998e druk, 1998
9780834212091
Consumer Sensory Testing For Product Development
Specificaties
Gebonden, 254 blz.
|
Engels
Springer US |
1998e druk, 1998
ISBN13: 9780834212091
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.
Specificaties
ISBN13:9780834212091
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:254
Uitgever:Springer US
Druk:1998
Inhoudsopgave
Introduction. Sensory Test Methods. Test Procedures. The Consumer Panel. Qualitative Methods--Focus Groups. Quantitative Methods by Test Location--Sensory Laboratory Tests. Quantitative Methods by test Location--Central Location Tests. Quantitative Methods by Test Location--Mobile Laboratory Tests. Quantitative Methods by Test Location--Home-Use Tests. Quantitative Methods by Test Location--Simulated Supermarket-Settings (SSS) Tests. Affective Testing with Children. Statistical Analysis Methods. Quantification of Qulaity Attributes as Perceived by the Consumer. Appendixes. Index