Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitioners Full suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide