Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Specificaties
Gebonden, 256 blz.
|
EN
Taylor & Francis Ltd |
2024
ISBN13: 9781032907185
Rubricering
Onderdeel van serie
Key Issues in Marketing Management
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Specificaties
ISBN13:9781032907185
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:256
Uitgever:Taylor & Francis Ltd