Jed Hallam
Palgrave Macmillan UK
e druk, 2012
9781137271419
The Social Media Manifesto
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
2012
ISBN13: 9781137271419
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Specificaties
ISBN13:9781137271419
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Algemeen management, Reclame en verkoop, Marketing
Inhoudsopgave
Introduction Brand versus Business The Death of Digital, Mobile and Social Strategies Organsational Structure Marketing PR Sales Research and Development Human Resources Management and Strategy CSR and Community Relations Customer Service Retail Next Steps
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