Planning the Corporate Reputation (RLE Marketing)

Name: Planning the Corporate Reputation (RLE Marketing)
Author: Vic Markham

Specificaties

Gebonden, 204 blz. | Engels

Taylor & Francis | 1e druk, 2014

ISBN13: 9781138790834

Rubricering

Taylor & Francis 1e druk, 2014 9781138790834

Onderdeel van serie Routledge Library Editions: Marketing

€ 135,30

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Samenvatting

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.