O. C. Ferrell,
Geoffrey Hirt,
Linda Ferrell
McGraw-Hill Education
8e druk, 2024
9781266886201
M: Business: 2024 Release ISE
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
8e druk, 2024
ISBN13: 9781266886201
Rubricering
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
M: Business is designed to be brief, highly visual, and flexible for today’s digital and entrepreneurial students. Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learning. M: Business represents a great value in the brief Introduction to Business market with a focus on currency, accuracy, and a robust teaching and learning package via McGraw Hill Connect®.
Specificaties
Inhoudsopgave
PART ONE: BUSINESS IN A CHANGING WORLD <br> 1 The Dynamics of Business and Economics <br> 2 Business Ethics and Social Responsibility<br> Appendix: The Legal and Regulatory Environment <br> 3 Business In a Borderless World <br><br>PART TWO: STARTING AND GROWING A BUSINESS<br> 4 Options for Organizing Business <br> 5 Small Business, Entrepreneurship, and Franchising <br><br>PART THREE: MANAGING FOR QUALITY AND COMPETITIVENESS <br> 6 The Nature of Management <br> 7 Organization, Teamwork, and Communication <br> 8 Managing Operations and Supply Chains <br><br>PART FOUR: CREATING THE HUMAN RESOURCE ADVANTAGE <br> 9 Motivating the Workforce <br> 10 Managing Human Resources <br><br>PART FIVE: MARKETING DEVELOPING RELATIONSHIPS <br> 11 Customer-Driven Marketing <br> 12 Dimensions of Marketing Strategy <br> 13 Digital Marketing and Social Media <br><br>PART SIX: FINANCING THE ENTERPRISE <br> 14 Accounting and Financial Statements <br> 15 Money and the Financial System <br> 16 Financial Management and Securities Markets <br><br><br>