T. Morris,
S. Goldsworthy
Palgrave Macmillan UK
e druk, 2008
9781349302208
PR- A Persuasive Industry?
Spin, Public Relations and the Shaping of the Modern Media
Specificaties
Paperback, blz.
|
Engels
Palgrave Macmillan UK |
2008
ISBN13: 9781349302208
Rubricering
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Specificaties
ISBN13:9781349302208
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Inhoudsopgave
The Allure of PR The Lying Game PR: What exactly is it? Why PR Can't be a Profession Girls and Gurus PR and the Mass Media PR and Academia PR and Advertising PR in the World of Business The Shape of the Modern PR Industry Money Matters Specialist PR PR and Politics PR for Not-for-Profit Sector Internal Communications Where the PR industry is Heading