Ilkka Ronkainen,
Michael (Georgetown University) Czinkota,
Gilbert Zvobgo,
Ilkka (Georgetown University) Ronkainen,
Michael Czinkota,
Gilbert (London South Bank University) Zvobgo
e.a.
Cengage Learning EMEA
e druk, 2011
9781408009239
International Marketing
Specificaties
Paperback, 752 blz.
|
EN
Cengage Learning EMEA |
2011
ISBN13: 9781408009239
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.
Specificaties
ISBN13:9781408009239
Taal:EN
Bindwijze:Paperback
Aantal pagina's:752
Uitgever:Cengage Learning EMEA
Hoofdrubriek:Reclame en verkoop
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