Dynamics of International Advertising

Theoretical and Practical Perspectives

Specificaties
Paperback, 368 blz. | EN
Peter Lang Publishing Inc | 2010
ISBN13: 9781433103841
Rubricering
Peter Lang Publishing Inc e druk, 2010 9781433103841
Verwachte levertijd ongeveer 16 werkdagen
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Samenvatting

Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.

Specificaties

ISBN13:9781433103841
Taal:EN
Bindwijze:Paperback
Aantal pagina's:368
Uitgever:Peter Lang Publishing Inc

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        Dynamics of International Advertising