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Economics for Business, 6e

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | 6e druk, 2020
ISBN13: 9781526848130
Rubricering
McGraw-Hill Education 6e druk, 2020 9781526848130
€ 98,37
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Samenvatting

Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit.

Key features:
•Draws on a wealth of contemporary examples to bring economic topics to life
oFully updated case studies cover contemporary topics such as banking in the UAE, Amazon’s acquisition of Whole Foods, the Disney-Comcast acquisition and the proposed ASDA-Sainsbury merger.
•Key economic theories explained within the context of modern business
oUpdated Business applications on issues such as mergers and acquisitions, hedging and membership of the eurozone that connects economic theories to contemporary business life.
•Equips students with a practical toolkit of economics skills for business
oTargeted chapter exercises include concept questions, calculations and graphing practice.
•Connect® resources such as algorithmic and static questions, application-based activities, graphing tutorials, maths preparedness exercises and a Testbank.

Available with McGraw-Hill Education’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect 

Specificaties

ISBN13:9781526848130
Taal:Engels
Bindwijze:paperback
Druk:6

Inhoudsopgave

Section 1 – Introduction<br>1. Economics for Business<br><br><br>Section 2 – Understanding Markets<br>2. Consumers in the marketplace<br>3. Firms in the marketplace<br>4. Markets in action<br><br><br>Section 3 – Competition and Profitability<br>5. Market Structure and firm performance<br>6. Strategic rivalry<br>7. Growth strategies<br>8. Governing business<br><br><br>Section 4 – Macroeconomics<br>9. Introduction to the macroeconomy<br>10. Measuring macroeconomic variables and policy issues<br>11. Exchange rates and the balance of payments<br>12. Globalization<br><br><br>Section 5 – Macroeconomic Policy<br>13. Expenditure and fiscal policy<br>14. Money, banking and interest<br>15. Inflation, output and economic policy<br>16. Supply side policies and economic growth<br>
€ 98,37
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        Economics for Business, 6e