Sloganization in Language Education Discourse
Conceptual Thinking in the Age of Academic Marketization
Specificaties
Gebonden, 178 blz.
|
EN
Multilingual Matters |
2018
ISBN13: 9781788921862
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.