The Marketing-Sales-Finance Triangle

An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors

Specificaties
Paperback, 218 blz. | Engels
Gabler Verlag | 2010e druk, 2009
ISBN13: 9783834919212
Rubricering
Gabler Verlag 2010e druk, 2009 9783834919212
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Samenvatting

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.

Specificaties

ISBN13:9783834919212
Taal:Engels
Bindwijze:paperback
Aantal pagina's:218
Uitgever:Gabler Verlag
Druk:2010

Inhoudsopgave

Organizational Design of the Marketing-Sales-Finance Triangle; Cooperation between Marketing, Sales, and Finance; Contributions and Roles of Marketing, Sales, and Finance; Key Managerial Challenges; Fundamental Developments and Best Practices
€ 60,99
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Gratis verzonden

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        The Marketing-Sales-Finance Triangle