European Retail Research

Name: European Retail Research
Author: Dirk Morschett

2011 | Volume 25 Issue I

Specificaties

Paperback, 180 blz. | Engels

Gabler Verlag | 2011e druk, 2011

ISBN13: 9783834930934

Rubricering

Gabler Verlag 2011e druk, 2011 9783834930934

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Samenvatting

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Specificaties

ISBN13:9783834930934

Taal:Engels

Bindwijze:paperback

Aantal pagina's:180

Uitgever:Gabler Verlag

Druk:2011

Hoofdrubriek:Strategisch management, Reclame en verkoop

Serie:European Retail Research

Inhoudsopgave

Mit Beiträgen Jaime R.S. Fonseca; Günter Silberer; Stefan Friedemann; Thorsten Blecker; Carsten Rasch; Thorsten Teichert; Alexander Trautrims; David B. Grant; Peter Schnedlitz; Jonas Bastian; Joachim Zentes; Doreén Pick; Daniel Müller; Tomasz Domanski