Chinese Multinationals
Specificaties
Paperback, 300 blz.
|
EN
World Scientific Publishing Co Pte Ltd |
2008
ISBN13: 9789812835598
Rubricering
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
Specificaties
ISBN13:9789812835598
Taal:EN
Bindwijze:Paperback
Aantal pagina's:300
Uitgever:World Scientific Publishing Co Pte Ltd