Marketing Management for the Hospitality Industry

A Strategic Approach

Specificaties
Gebonden, 560 blz. | EN
John Wiley & Sons Inc | 1997
ISBN13: 9780471310129
Rubricering
John Wiley & Sons Inc e druk, 1997 9780471310129
€ 205,76
Levertijd ongeveer 16 werkdagen
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Samenvatting

The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.

Specificaties

ISBN13:9780471310129
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:560
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:Marketing
€ 205,76
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Marketing Management for the Hospitality Industry